Original Source: University of Arkansas
Students in a Walton College of Business marketing class taught by Rebecca Miles, clinical assistant professor of marketing, have established a partnership with the City of Fayetteville to develop a cause marketing campaign to educate and inform local people of the negative consequences of flushing non-biodegradable wipes.
These wipes are creating problems for local wastewater treatment plants and pump stations by clogging up and wearing down the equipment. This wear and tear requires the City of Fayetteville to more frequently clean and prematurely retire the equipment as a direct result of flushing wipes. Increased cleanings and premature replacement of the equipment uses local tax money meant for other resources.
By creating awareness, class members aim to reduce the number of wipes being flushed into the system, in turn increasing the average life of the plant equipment, and saving local tax dollars for other purposes.
Interested? Click here for more information about the wipe epidemic.